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T90309 > Split testing metering
Kevin Barrow
Created12 Nov 2024
Markus Karlsson
Last Reply12 Nov 2024
Replies1
Views8
Users1
Kevin BarrowKevin Barrow
12 Nov 2024 12:18

We seem to be stuck in a loop of discussing and debating the efficacy of setting our metering at 1/2/3/4/5 articles for driving engagement, registration and subscription.

 

Is there, or could there be, a way to definitively prove which metering levels work best by split testing. 50% of visitors get X articles before the metering limit and 50% get Y.

 

Importantly we want to see who actually registers not just who triggers the limit.

Markus Karlsson
Markus Karlsson
12 Nov 2024 13:09

Hi Kevin,

 

We have it on the roadmap to add this kind of dynamic metering to Affino that will look to calculate the best rate, and potentially even determine the best rate by different audience types.

 

Next up is the Registration Converting Article report, DE etc. which is in the upcoming release and we can start adding split / dynamic elements to the metering after that.

1 | 12 Nov 2024 13:09

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