Hey JiD,

'Consumed' is the new measure of article completion - meaning that the user / reader / consumer has actually fully been observed to traverse / read the full length on an article - versus just a URL Hit / Glance. It is a measure of intent and motivation too!

Is an impression every time a user hits a page and does this filter out traffic via curl or command-based tools that don't run Javascript?

 

I'm getting very different figures in Google Analytics than in Affino for article and channel/section counts for the same time period, so it would be useful to know how your impressions are calculated so I can test/rule out a few possibilities.

Good morning Stephen,

 

Pease refer to the following FAQ's:

• How are Article Views counted?
• What is the difference between Impressions vs Consumed?

Hope this helps.

 

Kind regards,

Jose

Hi Stephen,

 

We will publish the full logic with the official release.

 

In practice we have kept it close to Google Analytics for many aspects, but because we can count actual pages served to people Affino's stats should be a whole level more accurate than Google's which is increasingly an estimate of your traffic, given that Apple and many corporate privacy services now minimise Google's ability to track traffic through browsers.

 

We have done a lot of work in this area in the past, including for the e-retail association, and no two analytics platform calculate these things consistently, all in effect 'take a view' on how to identify sessions, duration et al. and virtually all rely on the massively compromised 3rd party cookies at the core of their service.

 

What will be good is if you can share the specific comparisons you're seeing on your dedicated forum (i.e. screen caps) so that we can review the specifics of your site traffic and engagement.

 

We have been running trials on a small number of sites, and this is the first proper public rollout to the full Affino community, so we need to ensure that our data capture and aggregation is working as it should for everyone.

 

Also please note that it will take a couple of months for the data to be solid from the upgrade to the new release, hence why it is in Alpha. We have found though that it is very solid on those sites we have been running this latest version on these past few weeks.