This release sees over one hundred and eighty updates, with a host of critical improvements across the Affino service. The most significant updates are the Live Events, the public Accounts (Companies / Brands) and related areas.

The Live Events updates centre around creating great experiences for live event users, highlighting live seminar video and chat streams, showcasing the sponsors in the most effective manner, and maximising the post-event experience through media highlights and collaboration spaces.

For more details please read the release notes:

www.affino.com/blogs/social-commerce-blog/affino-8026---the-...

Affino now provides a powerful set of tools for promoting brands and their products, connecting with their resellers, including geo-targeted dealer listings showing the nearest dealer for the brand.

Products are showcased through articles, videos and podcasts, including our great reviews platform, and we have further evolved the review comparison toolset to provide even better ways of showcasing and comparing products.

Behind the scenes we have introduced new conditional attributes on articles, this makes it far easier to work with big topic hierarchies, so that rather than presenting all the topics on the editorial screen at the same time, the user can drill down to the topics needed, and select just those.

There are also a host of fixes, optimisations and usability improvements in this release, which will have an immediate impact, including the new swarm bot detection for faster identification and throttling of malicious bot nets; the ability to run subscription renewal campaigns through conversion events and active management for a more nuanced approach; enhanced ad campaign delivery which overcomes all the recent ad blocking measures; the ability to hide discounts and line item totals on pro forma orders and invoices for more nuanced sales, and much more.