The Affino 8.0.27 release is full of breakthroughs which transform Affino’s delivery. For many brands this will be a the most significant release to-date as a host of Affino’s modules now offer industry leading automation capabilities and much deeper audience insight.

The biggest breakthrough is the official launch of the Affino Message Template Builder (MTB). The power, ease of use, insight, and message delivery are everything we looked to achieve. It is now possible to fully build message templates with real-time previews, dragging in elements as needed including article lists and campaign banners, and fully styling every aspect of each message.

The introduction of the Converting Articles automation means that Affino now automatically assists with subscription, event and product sales, promoting the highest converting content automatically onsite, and in message campaigns. The Converting Articles Report provides deep insight into how each content piece drives sales conversions.

For more details please read the release notes:

www.affino.com/blogs/social-commerce-blog/affino-8027---the-...

The checkout is transformed with dozens of underlying improvements, and the introduction of support for Apple Pay, Google Pay and Microsoft Pay (via Stripe) as well as the latest PayPal and Pay360 payment gateway APIs. Crucially these are all supported for auto-renewing subscriptions (with the exception of Pay360).

We have further deepened Affino’s analytics with greatly enhanced site, video and podcasting stats, providing insight on impressions and consumption. We have extended that to articles so that you have more nuanced insight on how well read each article is. We have further extended it to the Site Analysis with enhanced charts and data insight. For the first time Affino can now optionally also track external links within articles.

Affino’s managed directory services and direct lead gen capabilities are greatly improved, with much more powerful managed company directories, and for the first time support for multiple company directories on each site, e.g. for brands and dealers.

Affino’s SEO capabilities are greatly improved with the new SEO Health Check on each article, providing instant context specific tips on a host of aspects for improving the SEO. The introduction of lazy loading on images means that pages load faster, especially on mobile, which in turn also greatly benefits SEO.

The re-release of the Menu Design Element is transformative for designing and building code-less sites; Conversion Events automatically creating Tasks is a breakthrough for semi-automated sales, service and marketing workflows; and the new Batch Invoicing capabilities mean that edition / issue / publication invoicing just got much easier.

There are approaching three hundred enhancements in all in this update, but it is the major ones outlined above which mean that each and every brand on Affino will greatly benefit from the possibilities opened with this breakthrough service update.