This update is primarily focused on bug fixes and performance optimisation following the major Affino AI update. There are however some additional enhancements which will benefit everyone and improve a number of user and management workflows. 

Key Features

Affino AI

This release sees the immediate introduction of support for ChatGPT’s latest GPT 4o announced just a couple of days ago. This promises faster response times and an improved overall experience for Affino AI.

Conversion Events

An important enhancement is we have added a new memo text field to conversion events so you can insert a user’s details, such as the name, email, job title, company, address and demographic details onto the email notification. This makes the email more easily actionable as well as providing a means for pushing data to external platforms using automated tools such as Zapier. Note that this should be used in a secure and GDPR compliant manner, and has an additional performance impact so should only be used as needed for integration and workflow purposes.

Large Article Images

We have also added a new Large Article Images component, under Publish to help you to identify images that may need to be compressed to improve site performance and for search engine optimisation. We have seen individual images up to 23 MB on sites which negatively impact on both the user experience and SEO, so please ensure you use this service to replace these oversized images with more appropriate ones.

Converting Articles Report

We have added a monthly conversions filter to the Converting Article Report, which calculates the conversion rates using the monthly aggregated data impressions over the past two years. This is in addition to the Conversion Date Range filter which uses the daily impressions data stored over the past year. We are also displaying the extended date range for which the impressions data is available for up to two years.

Message Template Builder

We have added a new Unsubscribe text block for better layout and styling of the Unsubscribe link on messages. Please note the text that is output remains on the Message Profile Text Item. Ensure that you do not use any HTML in the Text Item.

For more details see the Affino Updates.

Upgrade Guidance

This is an essential update for the Affino AI Update, and we recommend updating as a priority.

It is important to liaise with the support team to schedule an update window where they can be on hand to support the update. 

It is essential that you run through the complete update process starting with the Affino Updater, followed by the sequence of the system and design updates laid out on the Control > Update screen.