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T90189 > Ad campaigns – display fewer creatives at once
Maria Mellor
Created30 Oct 2024
Quang Luong
Last Reply05 Dec 2024
Replies1
Views17
Users1
30 Oct 2024 11:12

Hello,

 

We'd like to put a request in for a feature we had in Google Ads Manager we think would be useful for Affino. It would help impressions not get served too quickly, as well as providing a better user experience on the site.

 

I've attached a screenshot from GAM – it gives three options for how many creatives from one campaign to display at once. Is there a way of creating a setting that would be in each campaign to make sure only one creative from each campaign shows on any page at once. For example, in google ad manager you could select ‘Only one’ under ‘Display creatives’. Having only one creative from each campaign on any page at any time would help to spread out the impressions in each campaign.

 

It would be important that this would be set on one campaign at a time, rather than a setting across the whole zone for example, as there are some campaigns where we would want all the ad slots to be from the same one.

 

Let me know if you need any further details.

 

Thanks so much,

Maria

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Quang Luong
Quang Luong
05 Dec 2024 12:30

Hi Maria

 

Thanks for sharing, it certainly looks like a good approach. We will explore this when we next work on the ad campaigns - I have a list of useful updates that we might roll out. It wouldn't feature in the next eCommerce release - perhaps the one after.

1 | 05 Dec 2024 12:30

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