This release elevates Affino’s marketing services delivery to a new level, and builds on Affino’s rapidly evolving analytics platform. It is a game changer!

Affino’s new Client Campaign Dashboards for instant client access to their key campaign stats and leads is a major breakthrough for efficiently delivering client campaigns. They make it incredibly simple to deliver client-facing insight and data exports for lead generation, ad, messaging, content and activity campaigns.

The early success of Affino’s new generation Self Service directories and article publishing has led us to deliver major upgrades in this update. We have revamped the self service publishing experience, adding a new richer article management listing, with new personalised content text and topic searches, and the ability to filter by the publishing status for the new self service publishing workflows we are also introducing. We have increased the limit on user generated content from 500 to 10,000 articles per organisation.

For more details please see the release notes:

www.affino.com/blogs/social-commerce-blog/affino-8033---the-...

This update sees the reintroduction of editorial workflows on self service article publishing, so that multiple users can now publish to each directory. You have more control over what content they can contribute, and whether or not they can style the content or simply provide it in a more raw format, and you can set up full approval / reject workflows, with notifications, on all self service articles.

We have added Segmentation to the Analysis Dashboard, with support for up to ten segments per Zone (site). This is a powerful breakthrough as all the dashboard insights can now be specific to each audience, e.g. members, prospects, highly engaged users, disengaging cohorts, C-Suite, or indeed any segment. You can segment by Member Type, Security Group, Contact List or Interest (topic), meaning that any aspect of the audience can be sliced and tracked as desired - quickly and effectively.

Taken together with Affino’s industry-leading insight tools including: the Account Engagement Report, Converting Articles Report, Topic insights, and all deep content, interest, subscriber, and audiences analysis tools, Affino provides incredible levels of insight. 

Other key new features in this release include the introduction of multi factor authentication, a new fully automated malicious bot blocking engine, new generation wysiwyg editor, instant pre-import checks to catch any obvious issues, and a new one to one chat engine featured initially in My Messages. In all there are over 300 updates in what is one of the most significant Affino evolutions to-date.

Note - this is an exceptionally significant release and there are multiple advisories throughout the release notes and Upgrade Guidance. Please make sure you review each note and how it applies to your Affino setup.