The Message, Message Analysis and Message Campaign Analysis screens show Bot Filtered VS Identifed clicks.

Affino checks if the clicks that stem from a Message are from registered users or from bots, hence, a click is deemed to be either Bot Filtered or Identified.

Bot Filtered means that the click was registered after going through a series of checks, that is, filtered through the Bot Access Profile, Affino’s bot detection engine as well as the AbuseDB global cybersecurity database.

On the other hand, Identified means that an Affino cookie was still on the user's browser when they clicked on a link and landed on the page/URL.

Note: the above only works for Affino links.

If the cookie is not there, we additionally check if the page/article was read (or “consumed") by the user.