In this case, Affino identifies three variants of users:

• Unknown users: Users who are navigating through the site as a guest, Affino doesn't know who they are.
• Identified users: Users who enters the site from a Message Campaign. They are still navigating the site as a guest but, since they come from a Message Campaign, we know who they are.
• Also, Identified users are ones who have agreed the Terms and Conditions which include tracking, so are tracked whether or not they're logged in. this means that most triggers are fired off for identified users whether or not they're logged in.
• Authenticated users: Users who have logged into the site.

Conversion events work for Identified and Authenticated users.

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