Affino for Professional Services

Relationship Management

• This is principally about who knows who, personal connections and relationship intelligence, all of which Affino fully encompasses
• It is the fully integrated community functionality for alumni, remote teams and referral firm management that brings all these groups together
• Single Customer View through a Single Central Database (Full GDPR compliance management and status visibility)
• Ability to Instantly Identify, Categorise, Group and Segment Clients and Prospects by their Interests and Activities. Increasingly supported by AI.
• Ability to Generate Annotated Target Lists and Message Campaigns on the fly
• Centralised Data Points for Contacts, including Notes and Annotations
• Flexible Topic categorisation for precision targeting (e.g. by client sector or by skill line / practice area etc)
• Full CRM functionality including simple Task Assignment, Notification and Reminder Management
• Real-Time single-point overview with fully integrated view of Intelligence of Contact Status and Engagement with each firm (e.g. website, message campaigns, content published, events etc.)

Thought Leadership

• More Finely Targeted Content Marketing
• Track engagement with detailed timeline and coordinate timely and personalised follow-up
• Personalised Content and Service Delivery backed up by robust Messaging Campaigns and leveraging AI services
• Finely Segmented Content Streams Based on Targets' Preferences and Activities
• Integrated Publishing Platform for all Thought Leadership and derived content, with tiered access and security rights for different segments, audiences or client groups

Proactive Engagement

• Affino's Conversion Events Target, Trace and Timeline Every Customer's Key Salient Activity
• Automated identification of key tasks for feedback and follow-up
• Track Conversion Journeys / Funnels across multiple areas and activities
• Extract more value from Every Content View, Personal Interaction and Engagement
• Ability to generate whole new sequences of turnkey engagements on-the-fly
• Co-ordinate, Manage and Stimulate Interactions with a mix of automated and manual triggers and responses, personalised messages and invites
• Extensive Sales and Marketing Automation system-wide to keep all the different target groups Active and Engaged

Affino SaaS Full-Service Delivery

• While Affino does not create your content or manage your CRM for you, we do deliver a full service for all setup, advisory, design, project management, technical and development in and around the Affino SaaS service
• Affino is best suited to businesses who are looking for maximum productivity and empowerment with the least impact on resources
• Affino SaaS is also fully delivered as a SaaS service with no need for an extensive internal technical, or support infrastructure
• All aspects of Affino's delivery are standards compliant including fully GDPR compliant, fully responsive, and continuously supported and evolved

Full Front-end Solution Delivery

• The Affino SaaS is used by many leading businesses to business publishers, events and membership organisations, as well as professional services firms
• To that end we have developed a full suite of front-end audience engagement services including full publishing, archives, events, seminars, awards, media, directory, ad serving, message campaigns and recruitment promotions

Sales, Marketing and Lead Generation

• Affino has extensive built-in Lead Generation and Prospecting Tools
• All this is backed by system-wide Sales and Marketing Automation with Inline Monetisation
• Smart Client and Prospect Profiling Tools with ability to rapidly Segment and Target with Personalised Content and Engagement
• Chained-together Conversion Events can target and trace the entire Client Lifecycle

Affino Professional Services Credentials

Legal Services - Affino already powers key insights on one of the world's leading Legal Directories - Lexology from LBR

Property Services - Affino has strong roots in Housing and Property Management Associations courtesy of Professional Member Communities - The Developer, the Housing Association, Housing (UK's largest public sector housing expo), and Inside Housing amongst others

Management Consultancy - Affino is particularly strong in Logistics Consultancy courtesy of Drewry Shipping Consultants, Icelandair Cargo, Riviera Maritime Media and World Cargo News