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Geo Targeting Guide
Overview
Geo Targeting works on creatives (ads) and articles by either selecting the countries that you wish to show the ad or article to, or on the contrary, selecting the countries that you wish to restrict access to.
In essense, Geo Targeting restricts access to content based on the user’s country.
The steps you need to take are outlined in this guide:
1.- Set up the IP Geolocation Profile
2.- Check if the Geo Targeting option is present on an Article
3.- Check if the Geo Targeting option is present on a Creative
This guide will also show you how to set Geo Targeting for Articles and Creatives.
Set up the IP Geolocation Profile
Settings > IP Geolocation Profiles > IP Geolocation Profile (Add/Edit)
You will need to enable Geo Targeting for a Zone by setting up a IP Geolocation Profile first.
Once set, the Geo-Targeting option will be available for both Creatives and Articles.
Fields and Options
- Name: Enter the Name that you wish to call this IP Geolocation Profile (please note that all entry fields designated with a tick mark are required fields)
- Description: Enter a description of the profile
- Zone: Select one or more Zones to assign the IP Geolocation Profile to
- Unknown Country Action: Select action to undertake when an unknown country is found by the Geo Targeting Service Provider (Deny or Allow)
In summary, you need to select the Zone where Geo Targeting will be available. Also, you need to define what action Affino needs to take (Deny or Allow) when it can't determine the Country of the visitor.
Geo Targeting for Articles
Publish > Articles > Standard Item Edit > Geo Targeting
Once you've set up a Geo Targeting Profile for a Zone(s) the option will be available for Articles of that Zone(s).
In order to restrict or show the Article to a given country(s) you need to perform the following actions:
1.- Select the Geo Targeting Type
You have two options: either to Target a Country or Exclude a Country.
If you select Target, the article will only be visible to users from the selected countries.
If you select Exclude, the article will not be visible to users from the selected countries.
2.- Select the Country or Countries
The Countries field allows you to select one or more countries for Geo Targeting.
Depending on the Geo Targeting Type that you've selected, any user from a country or countries that you select on the Countries field will be able to view or not view the article.
Geo Targeting for Creatives
Promote > Creatives > Creative Add/Edit > Main > Geo Targeting
The Geo Targeting option also available for Creatives.
In this case, you need to select one or more Countries where you would like the creative to be shown by means of the Geo Targeting option under the Main panel of the Creative.
Note: you cannot set a Deny action with this option, only Allow, hence the Creative will only be shown to the selected country or countries, not blocked.
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