We have introduced a way to showcase Company directories, surfacing companies, their offices, contacts, featured articles (including directory entries) and call to action directly from the CRM through to the live sites.
There are a great number of controls in place to ensure the optimal presentation of the content, and the ability to rapidly update any information, live / non-live status and much more on the fly.
We have made it possible to set Accounts as sponsored, to provide highlights and the full breadth of information they would want to present for repetitional marketing.
You can see this in live action here: demo.affino.com/accounts
Firstly, start by creating an Account Profile. This is where you configure the listing and detail template.
Control > Security > Account Profiles
Here are some of the key fields, with help text, that you will need in order to configure the Account Profile:
Options: Show All | Show Top-level Parent Accounts Only | Child Accounts Only on the listing page
Overview | Offices | Contacts | Articles | Product | Directory | Video | Audio | Link |
City / Country only
Public Name / Account Name + City / Country
Public Name / Account Name only
Once you have set the Account Profile, you will need an Account type Channel. Please note this is different from the My Account type Channel.
Control > Structure > Channels
When creating the Channel, associate the Account Profile with the Channel on the Account Profile field.
Control > Social > Accounts
Here are some of the key fields, with the help text, that you will need to configure in order to make the Account Profile public and which attributes reflect on the display side.
Select to hide the following from the Account screen, including on the Offices tab if this account is a child account:
Select to hide the following tabs from the Account screen:
Please note that the following will be reflected on the Account Profile too:
We have added the option to search for offices using Postcodes on the Office (dealer) tab on accounts.
This works for all UK postcodes (excluding Northern Ireland).
When enabled, it shows the closest offices to the user’s location. The postcode is pre-filled if the user already has an address, and if not, then the postcode they enter is automatically applied to their record.
Offices are then listed with the nearest ones on top, showing how many miles away they are.
This is all managed on the Account Profile and within each individual account record.
On the account record, you can select to enable on all accounts, and set the security clearance required by each user to do so.
Display > Account Detail > Offices Tab
The Postcode setting allows users to find the closest Account based on their postcode.
* This needs to enabled via the Account Profile.
We have 2 scenarios:
1.- For logged out users or users who don’t have a postcode in Affino
2.- For logged in users who have a postcode already on their record
Users will see the Child Accounts details differently depending on the above.
Logic:
If the Account Profile has the Use Postcode Finder field checked, show the following.
Once a Postcode is in place, order the Accounts by closest and display the distance against each account.
* The text that appears above the postcode field "Enter your postcode to find the office closest to you" is a Text Item (which can be edited via the App Bar)
This is how Child Accounts appear to guest users or logged in users with no postcode:
This is how Child Accounts appear to logged in users with a postcode (in the results view):
Account pages and Directory pages are now linked.
Accounts can be accessed via the Directory page and vice versa.
Example:
From the Account Directory page, if a user clicks on "View Company Profile"
- they will be taken to the Account page (where the accounts' brand assets reside).
Clicking on the Directory tab, then the directory thumbnail, will take the user back to the account directory page.
When a directory does not have an associated account is appears as so:
In order to associate a directory to an account you must:
As you can see, the View Company Profile button is now displayed:
This new button will enable you to click through to the account:
All articles related to an account can be accessed tagged directly with the account:
Just as we associate a directory to an account, we can associate an article to an account.
Once selected, click Save.
The article is now associated to the account:
Video and Audio are tabs can be made available on the account screen via the Account Profile:
Control > Security > Account Profiles > (Ad/Edit) > Detail panel: Tabs
The Video and Audio tabs will be populated via the Media Item Account field:
Control > Media > Media Items > (Add/Edit) > Publication panel: Account
If Media Item has a matching account, then the type of media will be shown under the respestive tab:
Note: Both Video and Audio tab are text items that can changed via the Application Bar.
Clients can analyse how each account screen is performing and how much traffic they are diverting to their site or contact points.
This is done through the Page Analysis tab: Control > Account > Page Analysis
Page Analysis showcases the full set of usage stats on the account page, including the views chart, recent account and users, and referring URLs.
The Clicks panel displays the following stats:
Clicks are tracked from the current month and the previous 12 months.
The Stats panel captures the following:
Also present in Page Analysis are the Recent Viewers and Referring URL's:
Note: If an Account has not been viewed, the Page Analysis tab will not be displayed.
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