This guide will show you how to setup a Fireplace or Background creative, togethwe with a Matching Banner.
In summary, you will need to:
Promote > Creatives > Creative Edit > Select Creative Format > Background
In order to have a Background or Fireplace ad you will need to set the image up as a Creative of type Background.
1.- Go to the Creatives screen
2.- Click on Add
3.- On the Select Creative Format dropdown choose Background
4.- Fill in the requiered fields
1. Ensure the channel (where you would like the Background creative to be shown) has a Campaign Theme applied
2. Assing the Background creative to Campaign Placement Are 1 on the related Campaign Theme. The background creative must be assigned to Campaign Placement Area 1.
3. Assign a Banner creative to Campaign Placement Area 2.
4. The Design Object related to the channel needs to have two 'Campaign Placement DE's', with both Campaign Placement Areas selected so these creatives can be displayed.
Place these cells at the top of the design object above any other cells, as per the image attached.
The design needs to be configured like so:
1. Define the overall background width required, in the example i've used 2000px
You can apply a larger size if you want a seemless fit on larger screens i.e 2800px.
2. Define the content/background widths, i recommend 75%/25%
1. Then save the entire image for the background creative
2. try and save this as a .jpg and 'high' quality, as this will reduce the size of the image and load time, due it being a large image
3. Then add this image as the 'background' creative to Campaign Placement Area 1
1. Then crop and save the banner image for the banner creative
2. Then add this image as the 'banner' creative to Campaign Placement Area 2
1. In the 'Design Object' you then need to ensure that the settings on every row match the width of the content/banner in the design
2. In this instance its 75%, so apply width: 75%; to the outer row of each element
3. You also need to add 'margin: 0 auto;' too
See below:
Finally ensure there is 'Design Script' named 'Background Design Script' is applied to the skin.
If this is applied, when there is no background creative detected it will ensure the row width is 100%, and not 75%.
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