Affino was commissioned to create a new Responsive-Design website for TTG (Travel Trade Gazette) - the world’s oldest travel trade newspaper (since 1953). The new TTG Media website would be tasked to overcome a number of contemporary business challenges. Chiefly concerned with customer identification and targeting in the age of ad-blockers and privacy tools. The website would be transitioning from a static desktop-centric approach to a more dynamic mobile-led one, focusing on seamless customer journeys with highly targeted advertising, delivered across a variety of devices and platforms.
The starting point for every Affino Project / Deployment is an indepth audit of a company's inner workings - the divisions, systems, processes and revenue streams which drive the business - with a view to streamlining and automating as much as is possible within that culture and business ecosystem / environment. We worked very closely with Daniel Pearce and his department heads to identify what really makes TTG work and how the component parts could be improved. As always this process involves a wealth of data analysis, scanning through numerous spreadsheet structures and rate cards. All Affino solutions are iterative and are updated and improved ongoingly, there have been two iterations for TTG Media so far.
A core benefit of every Affino Deployment is the Single Source Complete Digital Front-End which replaces most of the typically 3rd party cookie sourced solutions. In dealing with ad-blockers, content and advertising has to be served locally from within the same system or else it will be blocked off - denying you all and any revenues from advertising and social functions. The fully responsive setup speeds up content delivery and provides an integrated full-engagement experience with superior integral analytics. Affino's use of Topics means that ads can be targeted against these and user preferences, allowing a far more targeted use of the campaign inventory. You get better tracking and personalisation with built-in incentives via Affino's 50+ Conversion Events. The Solution is boosted further by its core Social CRM and content Metering / Paywall which gives TTG added control as well as increased revenue sources.
Because of ad-blockers, most publishers are not aware of their real customer numbers, nor how much of their offerings - revenue sources etc. are cut off by those ad-blockers and privacty tools. In TTG's case, post Affino it was able to identify and serve twice as many page views compared with the previous version of the site - up from c250,000 identified page views to over 600,000 identified page views. Even Google Analytics struggles to capture representative data because of ad-blocking tools; Affino's Unified Platform approach ensures maximum efficiency and effectiveness, and delivers genuinely quantifiable results which few other systems can.
"Having all content and e-commerce functionality on one platform is proving highly successful. For the reader, they have a better all-round experience and more immersive engagement, where they never need to re-enter details already provided at registration."
"We're Very, Very, Very, Very Happy with our Branding and Website and really appreciate how it just all works super smoothly and efficiently all of the time."
"Affino worked with Drewry to deliver on an uncompromising and complex brief - which covered responsive CMS, fully integrated CRM, messaging, product fulfilment and subscription management. We have been impressed with the solution which has helped transform our approach to marketing and business development."
"Affino worked with TTG to deliver its new responsive-design digital business. The new solution gives TTG a more dynamic edge in an increasingly competitive environment."
"Affino worked with Briefing Media to deliver the new responsive-design FG-Insight digital business. The forward evolution of Farmers Guardian matches the increasingly important role technology plays in modern farming."
"Whilst we have always been able to see which articles have been the most popular, the new Article Report functionality allows us to instantly see which types of audiences are reading a particular article without setting up conversion events. To retrospectively interrogate this data has been a godsend and has given us a more detailed view of audience engagement with absolute ease."
"Working with Affino has been instrumental in creating the very best environment for us to engage fully with our readership.”
"Icelandair Cargo has been with Affino since 2005. Our internal customer web based on the Affino platform is well received and widely used by our customers and interacts via webservices with our Cargo Systems. The web has been upgraded throughout the years both technically and with more functionality added. Affino always delivers professionally and as promised."
"We worked with Affino for almost two years on a major website build and platform migration. It was an extremely complex project involving many bespoke elements. Affino were thoroughly responsive and communicated well throughout and their team were friendly and willing to help us achieve our ambitious goals. We’re very pleased with the modern and professional look and feel of the new website and users have been similarly impressed. Several of the bespoke elements added to the database platform have enhanced our ability to analyse our data and the platform works smoothly and reliably. Affino’s work has helped us to scale up our operations as well as grow and strengthen our brand."
"A very easy to use and highly functional experience, the new site looks fantastic - we've ended up with a great final product after a really positive and smooth running operation. Affino's support was highly responsive and always there when we needed it. And it was heartening to be on the receiving end of so much positivity from the readership"
"Affino always delivers on budget and on time!"
Meetings:
Google Meet and Zoom
Venue:
Soho House, Soho Works +
Registered Office:
55 Bathurst Mews
London, UK
W2 2SB
© Affino 2024