Media Voices Conversation Podcast : Affino and TTG discuss the benefits of software systems consolidation

Following on from our sponsorship of the recent Media Voices Publisher Podcast Awards - we had the honour of collaborating with Media Voices and TTG Media on the subject of Software Systems Consolidation and how Affino customers - and TTG specifically benefit from running the Affino Unified Business Platform.

The discussion is ably helmed by Media Voices’ Esther Kezia Thorpe and features a lively dialogue with our CEO Markus Karlsson, and TTG Media’s Digital Editor and Product Manager Steve Hinds.

The podcast encapsulates the following key questions and challenges :

"What prompted the consolidation conversation at TTG Media?"

"Compliance issues with many vendors"

"Having the agility to rapidly launch digital subscriptions"

"The environmental benefits of consolidating systems"

"The time-consuming part of consolidation"

This Media Voices Conversations episode is sponsored by Affino. Founded 2009, Affino is the leading Unified Business Platform for media, publishing, events, membership and professional services organisations. The Affino SaaS Platform provides a complete solution for engaging with and monetising audiences.

It combines full-range Audience CRM with Sales and Marketing Automation, Ecommerce, Subscriptions and Memberships, Messaging, CMS, Events, Ad Serving, and Recruitment. Affino streamlines organisations for more efficiency, cost-effectiveness, and productivity, as well as delivering numerous new and unique revenue stream capabilities.

The fully GDPR-compliant system is built on the principles of Actionable Intelligence – prompting and triggering intuitive rapid responses based on fully accurate and comprehensive first-hand real-time data.

"It was great to do this podcast with the Media Voices team and Steve Hinds of TTG. Some really good questions from Esther and keen insight as always from Steve."

 

Markus Karlsson, CEO, Affino

It has been good to partner with the team at Media Voices on the podcast and at the awards, and hopefully listeners will find plenty of useful insight in the podcast on their future media business platform consolidation.

To speak with Markus directly to explore moving to a next generation media business platforms simply get in touch.