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Highlights from InPublishings' 2nd AI Special Event
Affino CEO Markus Karlsson Participates in InPublishings's AI Special once moreLive Interactive Q&A Session from InPublishing's AI SpecialInPublsihing AI Special Live Q&A OverviewSo we just recently had the Live Streamed Q&A session for the second of InPublishing’s AI Specials - where each of the 15 participants were asked questions by Moderator James Evelegh. I personally wish that the format could be a little more open and round-robin interactive from the start.
Our CEO Markus was very lively and enthusiastic throughout - with often seemingly a fairly unique viewpoints - some of those participants seemed overly focused on early AI problems and hallucinations - where the format has significantly evolved and moved on since then - it felt like some were a year behind the pace!
Only a handful of the participants were properly enthusiastic and fully positive in their outlook - too many still seemed to focus on the challenges rather than the opportunities. We are currently in an AI Arms Race - it’s like the start of the Internet - where you need to choose whether you’re going to be Amazon, or Borders, and Barnes and Noble. A lot of businesses did not see the early opportunity of the Internet - and are still languishing way behind the early movers and shakers - and it will be the same for AI.
Sure you need to have a plan and a methodology - but you cannot really afford to be overly cautious and timid - you will be left behind - and your business will suffer as a result.
A great tip from our CEO Markus Karlsson was to get the sale and marketing teams to join in with AI initiatives as they are often more pragmatic and better at pushing them forward, whereas editorial teams can be overly cautious.
Training and adaption is necessary when adopting AI into your workflows - and not everyone will survive the transition and journey, but those that embrace it early are more likely to.
Here follow some of the key statements from the event which picked up when the debate became more open and dynamic.
The AI Special is a pretty great event overall, but I feel it could do with some format improvements - with much more interactivity. What we really need is a proper interactive debate on around a dozen key themes / subjects!
Key Statements from the AI Special Event
“There is also a great opportunity for creating bespoke services for significant business and government clients by using a combination of content from both sides. In this way, you could roll out multiple custom AI services for your major clients.” (New product development, by Markus Karlsson, CEO and founder of Affino).
“The opportunity for publishers in data monetisation is broader than many realise. So much data has real value that is left unrealised.” (Data monetisation, by Jennifer Schivas, CEO of 67 Bricks).
“The AI revolution is the latest — and potentially to date the greatest — opportunity to improve our working practices, unleash greater creativity, and ultimately increase margins so we continue to survive and thrive. But it’s still a gold rush era.” (What we’ve learnt so far at National World, by Tim Robinson, editorial director and publisher)
You can read up more about the AI Special on the InPublishing Website :
Where you also have the opportunity to sit though the Full Recording - if you're brave enough!
AI Special Follow-up Questions
The above referenced Q&A Session kind of ran out of time - and there were still a few more questions to be answered - so James Eveleigh put those questions to the individual panel members as a follow-up session.
Our CEO Markus features prominently on most of the responses. Where the following questions were asked and answered! :
- What experience or advice do people have with 'trans-formatting' — taking an original article, and formatting it for different audiences, different platforms (social, etc), different frameworks of writing? (asked by Walter)
- Some editors have a policy to not accept content created or aided by AI — do you think this is short-sighted? (asked by John)
- Are you concerned about the environmental impact of generating content / images using AI? (asked by Joanne)
- For publishers reluctant to adopt AI technologies due to potential loss of control, erroneous outputs, IP / licensing concerns — how would you allay their fears? (asked by Martin)
- AI has a habit of including unwanted elements in the images it creates. What can publishers do to minimise / avoid this? (asked by Martin)
- Should we be using AI to help us write articles or is that bad for SEO? (asked by ‘s’)
- If you were going through a digital transformation journey, for example building a new publishing website, how essential is it to include AI-enabled search with a personalised LLM tool? (asked by Sian)
- What disclosures or acknowledgements do you run accompanying AI generated content, be it a total illustration or a story first draft? (asked by Michelle)
- What’s next and truly viable for batch automation for a large volume of images? (asked by Mark)
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