The Evolved Web - Top Tips on how to use AI to transform the web experience

Things are moving fast, and websites which provide direct answers to users’ questions are gaining the edge on those that make it harder to drill down to the information they are looking for.

Article Questions bridge the gap between AIs and Articles

A great way to bridge the usage gap and get the audience familiar with your AIs is to generate questions for each article which the AI can then answer. Indeed you can have the AI generate these questions for you in bulk.

These questions can be created in your house style, focusing on the topics covered in the article and directly ask your AIs when clicked on.

It has been shown that users are more likely to click on a relevant question in an article, than they are to click on related articles.

It is often beneficial to have multiple AIs, one focused on each area of content the users might ask questions of.

Note also that you might also want to tailor AIs to respond to users in different language depending on the types of questions they are asking.

Introduce the AI wherever users ask Questions

Besides the Site search and more focused support AIs, a great place to introduce interactive AIs is in places where users naturally ask questions, such as online Forums and Collaboration spaces.

Adding an ’Ask AI’ button right next to where the user would otherwise create a thread for the community can act as a trigger to get them to check if there is already a convenient answer for them. Indeed using forum content to train AIs is also a great way to provide high quality answers quickly.