Annual Insight Briefing - Showcase

Executive Summary :

• Data Source : Aggregated Analysis Dashboards
• Comparable Data Source to previous years
• From a cross-section of Affino User Brands
• Affino AI Analyst solution coming in 2025
• Mission = 100% AI Analysis and Visuals
• Must be 100% accurate and wholly reproducible and verifiable
• 100% AI Analysis, Charts & Infographics
• Multiple attempts to get to successful AI-generated Graphs and Charts
• Infographic Concept?
• Flawed AI Infographics - fall down on the detail
• Potential to be Amazing
• Google - Table to Chart
• Claude Challenges
• OpenAI o1 - Analysis Prompt - challenges
• ChatGPT o4 Chart Prompt
• Thoughts on AI Analysis
• Big Increase in User Logins for 2024
• Shorter User Sessions
• News Popularity Rebounds
• Bounce Rate up too though
• More User Sessions
• Relatively few Pages per Session
• Avg. Session Duration getting shorter
• Logins Up
• Next year will benefit from more metrics and improved insights

Key Takeaways :

• Many more logins than in the past
• More frequent, but shorter Sessions
• Significant seasonality in news cycle
• At the Dawn of General Purpose AI-based Analytics
• Prompt Engineering is crucial - has a learning curve
• Time is right for AI Analytics in Affino - so coming soon!