Affino Insight Briefing 2023 - Showcase

Executive Summary :

• Affino’s Insight Briefing Data Sources 2023
• Data comes from cross-section of brands running on Affino SaaS
• The Analysis Dashboard is Maturing
• Key Data Enhancements
• 12 months of - Page Views, Bounce Rates, Sessions, Pages per Session, Avg, Session Duration, Avg. Session
• Duration on Affino.com
• Identifying reasons for Shorter Sessions
• Affino Site with User Experience - Profile
• User Experience Focus - Keep an Eye on the Data
• Next Year - More metrics, data, and improved insight

Key Takeaways :

• Overall news and general visitor levels are consistent with last year
• More sessions but pages per visit and time spent for each visit are down for most sites, needs to be a focus
• There is a significant variation in how much time is spent on different brands
• It is possible to increase the engagement levels by focusing on the end users, their segments, and their experiences