Most organisations, and especially media companies have a great detail of content. This is in most cases text content and as anyone knows who has an extensive archive most of it is hardly ever looked at.
In fact, till now all that’s been possible with this content is to list it out often with thumbnails and intros, display it in detail to be read, and to make it available to searches.
AI has the potential to bring new life to this content and turn it from being a historical archive that is barely touched to being an incredibly useful tool.
AI brings new value to old content, and creates fresh experience from new content
The future is now, meaning that it is possible to deliver expert service at a fraction of the investment and time required previously.
A simple example is one of taking a set of theatre reviews and creating an expert theatre service which can provide a host of insights on tap including:
While AI’s can hallucinate answers, and need to be trained to handle all kinds of questions and scenarios well, traditionally developing such as service would cost $10,000’s to $1,000,000’s. Now it is more the case of originating the best content to train the AI, and tuning the AI experiences in the best manner.
Affino works with Open AI and leverages Chat GPT 4o to deliver the highest quality results and experiences through our Expert AI Services.
Existing clients simply need to update to the latest generation Affino SaaS to start building prototypes of their Expert AI’s and creating groundbreaking new conversational AI’s for their audiences and industries.
If you want to know more about this, or any other insight, event, or service from Affino - then either email us on engage@affino.com, or call us on +44 (0)203 603 3155,
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Or you can contact Markus Karlsson our CEO direct on markus.karlsson@affino.com.
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