West Coast Today celebrates Weeklies ABC Success on Affino

A recent HoldTheFrontPage article highlights the Paid-for-Titles recorded increases for Wyvex Media titles in weekly sales. This includes the Arran Banner, whose average wekely sales increased by 16.8pc to 2,334, and the Campbeltown Courier and Argyllshire Advertiser, up 10.3pc to 3,477.

The company’s flagship weekly, The Oban Times, also recorded a near flat year-on-year circulation, down just 0.76pc with an average weekly sale of 5,599.

With sales growing by 5.7pc across its portfolio, Wyvex Media was also the only UK publisher to increase its overall circulation in 2024!

The results have been hailed by news chiefs at the firm, who say it proves that people are still willing to pay for top quality local content.

Head of online content Brian Hossack stated:

 

“The ABC figures for the last year, which show that we have the three best performing print titles in the UK, are an astonishing achievement."

 

“Only three publications anywhere in Britain increased their weekly sale, and to achieve these results in a time of almost across the board sales decline, I feel is remarkable.

 

“I believe it is testament to the incredible work of our journalists and all of those behind the tough job of getting papers that really connect with their communities out the door every week."

 

“Our emphasis has always been on boots on the ground local journalism. It works in print and it works in digital (West Coast Today), great content is great content and we believe these results prove that if you deliver that, there is still a thirst for local news.”

 

Group editor Susan Windram added:

Wyvex Media’s are also leading the way when it comes to digital subscription growth according to last week’s figures.

The Campbeltown Courier & Argyllshire Advertiser and the Arran Banner both more than doubled their number of digital subscribers while the Oban Times increased theirs by 84pc!

Wyvex Media of course launched its West Coast Today local news hub for the West Coast of Scotland - on the Affino SaaS platform back in February of 2024. And it’s been an incredible success story ever since - with fast rising online subscriptions and a reinvigorated presence and relevance to West Coast Scots. You can read about that collaboration in our West Coast Today Case Study.

Affino is very proud of its involvement in this success, and we’re delighted that it’s all going so well, and that we were able to participate in helping to bring about such a success.