LAMMA 365 Digital Farm Machinery Project Showcase

Executive Summary :

Digital Project Manager Marjan Askins’ and Head of Event Marketing Nichola Bell’s Presentation on how the new LAMMA 365 Website / Solution came about.

The Presentation covers the following key points :

• The Vision
• The Strengths
• The Audience
• The Delivery
• Minium Viable Product
• LAMMA 365 Promo
• Soft Launch
• Full Launch
• Commercial Opportunities
• Commercial Sponsorship
• Dealer listing and post code locator
• Podcast & Webinars

and with the following key take-aways :

• Quick Delivery through Agile Project Management
• Extending reach of annual event to everyday proposition
• Identifying a nice in the market to grow market share