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AgriBrefing's LAMMA365 Website Visual Guide
AgriBriefing’s LAMMA365 website is the Every-Day manifestation of one of Europe’s largest Trade Events - The LAMMA Agricultural Machinery Show : www.lamma365.com
This was evolved during Covid to replace and supplement the January NEC Live Event - obviously cancelled for 2021.
While not allowing potential customers to physically ’kick the tyres’ the LAMMA365 site enables pretty much all the discovery tools and collateral - besides the physical presence.
The Home Page combines Latest Articles and News, Videos, Reviews, Trends, Launches & Events, Featured Companies, Most Read Articles, and Featured Dealers
Podcasts
LAMMA365 Audio Interviews / Podcasts.
The page features really cool 'Playback Bar' which appears at the base of the screen when you hit the PLAY button on either the listing or detail view.
Reviews
Incredibly detailed Machinery Reviews with multiple comparable detail points and full Technical Specifications, alongside Pricing, Likes, Dislikes and overall Verdict.
3-Way Comparisons
Smart 3-Way Selectable Review Comparisons where you pick a Category - and then 3 different machines that are on your shortlist.
Always fun to see the latest pricing on top-spec Combine Harvesters.
The Comparisons set around 20 data points parallel to each other so you can quickly glance where the advantage lies - includes summary Description, Overview, Pros and Cons, and Verdict.
Videos
Smart Video playback with Up Next listing, optional Autoplay functionality and scroll-on Pop-up Player.
Manufacturer Directory
For the first time you can set up Multiple Independent and Integrated Directories on Affino - where you can display both Brands / Manufacturers, and their Dealers - and reference each in both directions.
Manufacurer Directory - Detail
Detailed Dealer View with tabs for :
OVERVIEW / PRODUCTS / ARTICLES / VIDEO / CONTACT US / DEALERS
And rows for Introduction, Products, Articles, Audio and Video.
Dealer Directory
Separate Dealer Directory where each Dealer is listed with the Brands they represent.
Customers can easily search for the best-stocked and Nearest Dealer by postcode.
Dealer Directory - Detail
Dealer Directory Detail displays Dealers with the Brands they represent. Along with the most pertinent contact points.
Sectors Overview
Segregated Sectors Overview for viewing separate content streams :
Loyalty Scheme
Cool Loyalty Scheme where certain onsite actions and activities yield points - which can then be exchanged for a variety of Rewards.
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Rewards
Note that while the Loyalty / Rewards system is fully implemented - per similar on FG Insight too - the actual Rewards available are still being finessed - and some of those currently in place are more example place-holders!
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My Interests
Customise Your Interests!
Select and update which Topics you are interested in.
You can select to receive updates on a Real-Time, Daily, Weekly, or Monthly basis.
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My Library
Repository of all your personally bookmarked content :
Articles, Videos, and Podcasts
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