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Affino Innovation Briefing

Affino Innovation Briefing 2024 

The Coming Interactive Web

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Stefan's Naturally Aspirated Blog

The Essential Business Benefits of Subscription Services and Automated Renewals

Customs Acquisition CostinsightService SubscriptionsSubscription AutomationSubscription Business ModelsSubscription RenewalsUnified Business Platform+-
2019AgBlgSubscriptionRenewal700-min

Most should be familiar with the concept of Customer Acquisition Costs, or CACs - where winning over entirely new customers is the most expensive process of all, while up-selling and contract / subscription renewals should take increasingly less levels of effort and maintenance. For a number of years we’ve been encouraging our own customers to move more towards subscription-style service business models which more evenly sustain a company’s cashflow.

 

The model of Service Subscriptions goes ...


Drewry Transforms Global Subscription Sales Business with Affino

AffinoAffino Unified Digital Business PlatformDrewryGlobal Subscription SalesinsightMaritime IndustryMaritime Shipping ConsultancyMaritime Shipping ResearchpublishingresearchSubscriptions+-
2017DrewryHome700

When we first met, Drewry had already produced a highly intricate brief - covering hundreds of points of detailed systems requirements for an end-to-end enterprise grade subscription sales and management platform. At the heart was the requirement to allow Drewry to sell its high end and high value products in a very specific manner around the globe, both online and directly.

 

The major challenge being that Drewry sells over fifty complex subscription services, with core periodicals but ...

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