PressGazette's Rob Waugh interviews CEO Markus Karlsson on how Affino 9's baked-in AI abilities can help fix the current fragmented Internet

Affino CEO Markus Karlsson highlights the current Internet challenges for publishers - and how Affino 9 and Generative AI can provide useful solutions to making the most of the evolving opportunities.

Rob Waugh’s ’Publishing on the open web is broken, how generative AI could help fix it’ article / feature - lists out several of today’s problem areas concerning the current state of the Internet, and how that’s impacting on Publishers in particular.

He then sets out to discover what viable remedies there are for steadying the boat as such and turning mere survival into significant opportunities.

The article is split into 3 main segments, with the following headers :

• Subs, events, awards, website and advertising all on one platform
• Publishing on the open web is broken
• How publishers can harness generative AI

CEO Markus further explains how Affino is leaning into the ’Co-Pilot’ approach to AI - where those benefits essentially mean having an extra resource or two on the team!

The future is all about working smarter - and taking full advantage of the new technologies and opportunities arising!