Affino Social Campaigns Sneak Peek

As you might have noticed from our Affino Tweets lately on twitter.com/affino , we’ve been doing a lot of work to integrate Affino seamlessly with Twitter. This is just the first phase of our Social Integration project which will be launched in January.

Social Connectors

You can see the settings screen above, which anyone with a Comrz account can now try out. We’ve made things as simple as possible with our connectors, using the two-click approval process wherever possible so users simply click through to the relevant social site, be it Twitter, Facebook or LinkedIn and then click to approve the connection with Comrz (using OAuth and Facebook Connector).

We’ve also integrated with Bit.ly so that any user with their own bit.ly account can use it to shorten their URLs where required, and provide them with dedicated analytics.

The first phase has been primarily for us to prove the concept and identify clear guidelines for using Social Connectors. Right now Affino just works with Twitter and Bit.ly. The next step is to expand that to Facebook and LinkedIn. It is also to expand from just syncing Status Updates to also promoting blog posts.

Social Campaigns

The third development phase is all about running Social Camplaigns. This will allow you to promote any ’standard’ Affino content, e.g. news, events, products, reviews etc. on the leading social portals.

The first incarnation of Social Campaigns will be incredibly simple to use so that Affino users can launch campaigns quickly with instant benefits. There are three aspects:

1. Set up your Social Connectors
2. Set up your URL Shortener account(s)
3. Create your Social Campaigns by selecting the Section you wish to promote content from, the Social Connector, the URL Shortener and then by fine-tuning the feed.

We’ll keep you posted as we roll more features out on Comrz in the run-up to the release.