SEO Guides from Google

Google doesn’t provide a huge amount of guidance on what exactly to do for SEO, but they do provide two very useful documents, the first one is the Starter Guide which aims at getting you going with SEO from Google’s perspective. In practice everything is handled within Affino as long as you get your content and tagging right.

The second document which shows you much more of what a mine field things are is Google’s own SEO Report Card where Google evaluated its own properties.

The key things to be taken from these documents are the fact that SEO involves a lot of jargon, is technical and requires on getting a lot of elements right before you have any chance of providing meaningful highly ranked search results.

Affino does a great deal to offset this complexity and as long as you get the basics right then Google will index your content the right way and present your content as well as possible in it’s search results.

For most people you can read all of this and then promptly forget most of it if you use Affino. Affino looks after you as long as you get the essentials right, publish great content regularly and make sure you tag your content effectively.