Proof that Affino gets sites Top Billing on Google

I recently went to Biarritz to spend some time with the X-treme Video team. One of the places where the X-treme Video online presence has been very weak was the fact that they were not ranking highly on Google for any of their key terms.

The long-term answer is of course that success with SEO requires the proper execution of a solid SEO strategy. At the core this boils down to producing a continuous stream of relevant, unique, on-topic, well tagged, well promoted content. If you don’t do any of that, then of course it’s virtually impossible to get ranked.

Of course with Affino there is a pretty amazing short-cut: Topic Channels.

This is one of the most powerful, unique and under-used Affino features. It can instantly bring together all the on-topic highlights from your own site as well as the leading social media sites.

We targeted three key concepts:

Extreme Sports Videos

GoPro Camera News

Surf Video News

All we then did was change the meta data and Channel / Section Titles on a few key pages and set up Topic Channels around these topics.

You can see from the image below the GoPro Camera News page, how all the relevant X-treme Video content: Blog, Product Categories and Product Carousel is front-and centre and is framed by a video wall of the latest YouTube videos, the latest on-topic Tweets and the latest Google News.

Once we pulled the initial page design together, which took a couple of hours and meant using existing Design Objects (page designs) as far as possible, it meant that the second and third Channels only took approx 30 mins each to set up. Within two to three days X-treme Video was ranking for each of these terms, and has been ranking since.

The effort has had a dramatic impact on the rankings for X-treme Video, which previously only ranked for X-treme Video for any of it’s key terms.

A longer term scenario for Topic Channels is that we set up Social Commerce News on Comrz.com four months ago, and it hasn’t dropped below the top 10 on Google since.

30 minutes to pull together a great page for your customers and get top billing on Google for your key terms, with no maintenance required, it’s got to be worthwhile.