Affino 7 Key Synergies

The great advantage of Affino 7 having so many different functions and technologies in a single system is that you get unprecedented synergies when combining them all together.

Right at the heart of Affino are the Social CRM and Automated Customer Ladder which elevate Affino’s unique approach to Social Commerce to a level unseen in any other system. The true advantage of Affino is using the single interface to manage so many different evolved activities, including the following:

Social Commerce

The perfect marriage of social and commercial interaction - all enabled through a seamless interface - gives you a highly beneficial customer experience and revenue generator

Social CRM

combining your customer registration database with analytics gives you a deep customer insight through direct social network integration and demographic data collection

Automated Customer Ladder

Affino’s 36 Conversion Event types allow you to automatically trigger off an incredible variety of actions on your site; you can use social gaming to drive customer engagement and further revenue channels; and the in-depth analytics on the elements which matter to you

SEO

Affino’s depth and breadth of functionality, with built-in keyword and taxonomy management, allows for unprecedented and automated content tagging, indexing and analysis

Personalisation and Recommendations

Affino recommends connections, content and media based on a user’s preferences and onsite activities

Expert Commerce

Expert, opinion-led retail pin-point targeted with Affino promotions - produces a powerful form of personalised commerce

Content / Media Flow

Affino allows for multiple different types of complementary content and media to be displayed together on the same screen to encourage users to browse more and stay more engaged