Affino's relationship with Jonathan Collins & Associates (JCA) evolves to a new Commercial Partnership

For Immediate Release :

London, United Kingdom, January 7, 2022 - Affino and JCA Announce new Collaborative Partnership

Affino and Jonathan Collins (JC) have enjoyed a close and fruitful working relationship over the past seven years which has delivered considerable value and success to numerous clients. JC has served as Chief Commercial Officer of Affino, and also Managing Director of JCA. JCA has excelled as a specialist Media Consultancy - combining their extensive Media Industry expertise with Affino’s expert Unified Business Solutions Delivery.

The new arrangement empowers each partner to play more to their strengths, and to jointly add the most value. For our shared clients this will remain business as usual where we jointly deliver even better results.

Statement from JCA Managing Director, Jonathan Collins :

“It has been an exhilarating experience to be part of the Affino story and helping to establish Affino as the only unified business platform offering a total digital business solution to publishers and media owners. We are looking forward to continuing working alongside Markus and the Affino team and are hugely excited to be able to leverage the experience of the JCA team to maximise return on investment for Affino projects for a wide variety of clients."

Statement from Affino CEO, Markus Karlsson :

"Affino has enjoyed a close working relationship with Jonathan onboard as a member of Team Affino. This new partnership cements that relationship across the two organisations and will result in an even smarter pooling of resources. The Affino & JCA collaboration has been a winning combination for many years and we wholly expect the collaboration to deliver even greater success to our shared clients."

About Affino :

Founded in 2009, Affino is the leading Unified Business Platform for media, publishing, events, membership and professional services organisations. The Affino SaaS Platform provides a complete single customer view solution for engaging with and monetising audiences. It combines full-range Audience CRM with Sales and Marketing Automation, Ecommerce, Subscriptions and Memberships, Messaging, CMS, Events, Ad Serving, and Recruitment. Affino helps streamline and make organisations more efficient, more cost-effective, and more productive, as well as delivering numerous new revenue stream capabilities not possible via alternative means. The fully GDPR-compliant system is built on the principles of Actionable Intelligence - prompting and triggering intuitive rapid responses based on fully accurate and comprehensive first-hand real-time data.

About JCA :

JCA is a boutique, networked consultancy. The three principals have over 100 years experience between them, having led or run media businesses from global Top 3 to SME. Alongside deep and numerous connections into the wider industry, JCA can provide the appropriate expertise to deliver the insight, progress or solution your specific challenge requires.

Contacts :

Stefan Karlsson, CMO at Affino
stefan.karlsson@affino.com
+44 (0)20 3393 3240
affino.com

Jonathan Collins, MD at JCA
jc@jonathancollinsmedia.com
+44 (0)7775 908 154
jonathancollinsmedia.com

Simon Hassell, Strategic Projects Director at JCA
simon@jonathancollinsmedia.com
+44 (0)20 3874 7162
jonathancollinsmedia.com