Affino's Smart Built-in Comprehensive Zero and First Party Data Capture Capabilities

As all functions are served up natively by the Affino Unified Business Platform - all user touches, interactions and transactions are constantly and automatically tracked and recorded to the Affino Audience CRM.

So every click and interaction is recorded and tabulated for immediate and deep analytics. All the key areas mentioned in Zero Party Data are further monitored for updates and follow-on interactions - where only something like Affino can build up the complete and comprehensive user profile - based on every contact they have had with you.

Affino follows users throughout the site infrastructure and architecture - and literally every touch point is directly wired for tracking and analysis. Using Affino's Customer Ladder / Conversion Event functionality you can set up further tracking points, funnels and workflows. Meaning very elaborate chained activity sequences that are prompted and reacted to and followed up. Every action can trigger further resultants and dependents and despatch further notification and prompts.

Affino's CRM API also supports inbound data and activity flows where required from bespoke apps and customisations.

There really is nothing else out there which can give you quite the same level of instant automated and customisable tracking and response.

All of this is comprehensively tied to GDPR and Permissioning - where those elements are seamlessly ingrained within every pertinent feature and function.

With Affino you get the total User Profile - everything in one place - fully accessible at all times via the Audience CRM.

• User Consents
• User Preferences / Interests
• User Behavioural Patterns / Consumption
• User Touches & Clickstream
• User Interactions
• User Transactions
• User Intents

Further utilities and analytics - like the Converting Articles Report give unprecedented intelligence insights into patterns of user consumption, i.e. what content is converting users to subscribers and ticket purchasers. And we're constantly introducing new analytics tools and dashboards to get more out the incredible data set at your constant disposal. The user / customer has access to all their essential data too via My Account, My Page, My Interest and My Library screens.