10 top tips for extracting the most value from your first party data - 4th October 2022 InPublishing Webinar

So our illustrious leader - CEO Markus Karlsson shared his wisdom on maximising the utility and value of First Party Data - this last Tuesday - the 4th of October - as part of the InPublishing Top Tips Webinar Series.

The above recording captures the entirety of the 30 minute session - 20 minute presentation, followed by 10 minutes of Q&A. The Webinar is hosted by James Evelegh - Editor-in-Chief of InPublishing.

We of course recommend you watch the whole thing - so nuanced is Markus’s delivery that viewing is by far and away the best and most efficient option - otherwise we would have to transcribe the entire dialogue verbatim.

The presentation is sort of split into 5 themed segments:

• Aquisition
• Enrichment
• Retention
• Optimization
• Future Proofing

of 2 tips apiece - which breaks down as follows :

1. Invest in Engagement
2. No more Guest Checkout
3. End-to-end taxonomy
4. Capture Intent
5. Centralised Audience CRM
6. Consolidate and Integrate
7. 1st Party Data is Expensive
8. Auto Archive and Delete
9. Avoid the 1st Party Cookie Trap
10. Own your own Data!