Nobody said it was going to be easy, and yes, SEO success needs to be built up over time - like momentum. This feature is wholly on naturally aspirated SEO, with no application of ’Nitro’ (AKA PPC), you can however apply ’Turbo’ and ’Compressor’ dynamics in how you create and structure your content, and funnel users through your site with appropriately labelled signposts.
The process is largely about structural consistency with an end-goal of achieving critical mass. You do this by finely honing in on the Key Themes and Schemes of your site - and reinforcing and repeating those down from the main domain name and top navigation Channels and right through the levels of the hierarchy - encompassing the repeated key phrases throughout the body content as well as H1 - H4 Titles.
At the start you need to create a detailed Taxonomy of keywords and key phrases - with a view to what are the most likely customer search strings. These then need to be applied throughout the structure as mentioned above. How you group and reinforce these is key, and Topic Hubs and strategic listings will boost SEO by maximising on keyword density.
So you can build the most perfect SEO-optimised site, but you won’t succeed unless you ongoingly keep your content current and relevant, and manage to attract and retain significant onsite traffic. So you need to think about feeder sites and affiliate sites dynamics - in terms of where your likely audience resides, and how you get them to come to you.
The following 12 points encapsulate the key elements that are required for Organic SEO Success:
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