Affino Congratulates Winalot, Zenith and Immediate Media for Winning the Commercial Partnership of the Year Award at Today's 40th PPA Awards

In many ways Affino had its strongest presence yet at a PPA Awards Show - with the Affino branding appearing in frame several times during the proceedings, and appearing consistently in the banner ticker at the base of the Live View Awards Page.

We felt that the category we presided over this year was particularly apt as it very much reflects the nature of how we at Affino conduct business on a collaborative partnership basis.

With 10 formidable finalists on this year's Shortlist the category was incredibly tight and nigh impossible to predict a winner in advance. We congratulated each of the Shortlist finalists separately courtesy of social media in the weeks running up to the Awards Ceremony.

The nominee roll-call part of these awards was particularly well done - and whoever did the voiceovers here was well chosen for the task.

CEO Markus, sporting proper 'lockdown hair', gave a confident performance with no roving eyes, and no need for autocue! A lively delivery!

A pretty ingenious collaboration where Winalot encouraged dog owners to submit social media videos of everyday canine love, loyalty and bravery - in return for some doggy treats! (Actually a hamper full of doggy treats!). The Great British Dogs site is up for posterity now - and this is most definitely a campaign with legs ..

We are always delighted to see our Clients do well, and TTG has certainly been on a roll of late - having just picked up a brace of awards at the recent Campaign Publishing Awards. So well deserved congratulation to Pippa Jacks, and commiserations to her colleague Sophie Griffiths this time around - who was a really strong contender for Editor of the Year. Also commiserations to Ocean Media Group who were a strong contender for Campaign of the Year with their very topical Inside Housing 'End Our Cladding Scandal' campaign.

The event barely lasted an hour - which has to be some kind of record. Obviously there was no Comedian compere on this occasion and no monologues really or waiting for people to come to the stage.

We thought the event production really was exemplary in most ways and had just the right mix to maintain interest. If there is another of these at some point in the future the only thing we would recommend is the provision of a common backdrop for announcers - as that would have just added another level of polish and continuity.

Overall we don't think it could have gone much better - Well done to the PPA - and Congratulations to all the Winners and Nominees!