Affino at the PPA Independent Publisher Conference & Awards - Roundtable and Event Roundup

• Actionable Analytics
• No data & interaction silos
• Key tools
• Key automations
• Interaction Infographic
• Real-time Response (Actionable Intelligence)
• Company Intel
• Automated Segmentation
• Only human
• Audience CRM
• Misconceptions
• Common Questions

The official handout is available as a download in Related Media to the right/below > (Login required)

Our representatives attended a number of illuminating presentations - notably by Mark Allen of Mark Allen Group who shared the history and evolution of his significantly family-run publishing empire and how said business was best served by operational synergies.

Julian Thorne of The Big Wheel Consultancy also presented some fascinating insights into Customer Retention strategies - particularly as pertains to Subscription Renewals - the key facts of which we will be extracting into our own take on the same subject in a forthcoming article.

The biggest happening at the event was that long-standing Affino Client TTG Media picked up 4 highly worthy Awards and Accolades at the event - including Independent Publishing Company of the Year, Editor of the Year for Sophie Griffiths, Relaunch of the Year for TTG Magazine, and highly commended for Business Publication of the Year. Alas the website re-design and relaunch happened a touch too late to be eligible for these awards - surely a case for the next. In any case many congratulations to Daniel, Sophie and their entire Staff!