Affino 8.0.18 - The Actionable Intelligence Release Visual Highlights

When you click through from the Site Analysis, or indeed directly on to the Control View screen of any Channel, Section and Article there’s a new Analysis panel which shows the recent viewing history, along with what accounts (companies) have viewed the content, and which contacts have viewed it recently. We also show how many times the article has been viewed (by people) along with how many times per day on average.

Crucially you can now add the contacts to any Contact List on the fly from the article screen. It means that if you forgot to set up a conversion event on a landing page; or spot an interesting activity pattern; or need to issue a correction and want to inform the specific readers; you can now do so quickly and easily. We know this will be very useful to everyone, given how often the requirement has arisen to see the content engagement, and need to message and organise those contacts.

You can also see the top inbound referrer links, and quickly link through to see all the inbound URLs and sites.

You now have a host of new information available to you right from the account listing, ranging from the logo through to quick links, so no need to go into the detail when scanning through a host of companies.

We have both simplified and enhanced the Account view, and added smart actions and shortcuts to put more intel within quick reach.

This release sees the introduction of the new Accounts Report. This is a major new feature which allows you to compare and contrast all the key account based activity on Affino. It provides a unified report across CRM, site, event and awards, commercial, message campaigns and the sales and marketing automation, all in a single report.

There are extensive filters, many of which can be pre-configured in the CRM Profile, and options to two-way sort by almost every criteria. The data can then be exported as needed. This means you can see which accounts are the most / least engaged by a host of criteria, and identify indicators which can lead you to better target the factors which most critically affect account engagement and revenues. We have introduced a new active filter panel here that we will be rolling out to many more of the Control screens over the coming releases.

If you’re doing any account based engagement, sales or targeting then exploring the Accounts Report is an absolute must.

We provide more detail on the Conversion Event listing, so that it's now possible to immediately see how engaged the audience is with the conversion event, i.e. when last triggered, how many times, and how many points issued.

We have significantly improved how you review Topics both on the list and detail view. We now provide immediate feedback on how many channels and articles have the topic applied, how many trending views there are for each topic, and how many contacts and accounts relate to those topics. You can then immediately click through to drill down on each of these. This is transformative when it comes to reviewing how you’re targeting and creating content for topics on your sites.

It is now possible to filter the searches by Accounts as well as contacts to see what searches have been made on a company level. We’ve also added Job Titles and Accounts to the listing so that you have much more context on who is searching for what, and how many search results they had.