Affino working with IMRG on next generation Ecommerce Industry Benchmarking Standard

IMRG and Affino have been working together since the turn of the year to produce an Ecommerce benchmarking system that will allow for a fully-automated data collection and analysis process.

The new service will be embedded on a client’s website, using a smart code and revolutionary sampling algorithms driven through the Affino Social Commerce platform.

Retailers will be able to compare performance with their sector peers - including metrics such as conversion rates, average order values and checkout abandonment – in order to improve their business.

Users of the service will be able to access the daily index at any time, a process that will become the barometer for the Ecommerce industry and measuring sector performance.

Graeme Howe, Managing Director of IMRG, said: "This new dynamic benchmarking service will be revolutionary for our members, and we’re really excited to see them get so closely involved. Beta testing has been going really well."

The smart sampling provides accurate trends without affecting the performance of a client’s website.

The official launch date for the new service will be announced in due course.

[view official posting on IMRG.org]