Affino Deploys the Future-Ready teiss Cyber Security Community and Events Site

As teiss complements the security news with a community approach heavily supported by events - we also significantly updated and improved the Events Sign-up Journey - so that users could more easily register for their areas of interest. The Admin workflows for setting up Events were much improved to make that process easier and more intuitive. Affino made it easy to add one-click event sign ups, or if preferred easy form sign-ups, full on registrations and of course eticket sales. These user journeys and data capture have also been greatly improved.

Both sides of the Events Sign Up process have been improved - meaning that it is now far easier for admins and end-users alike.

Affino also integrated with the BigMarker API - Lyondsdown's choice of Webinar platform - such that Registered Users on teiss could have automatic, immediate and transparent access to said Webinar platform. This was a vital step to make such journeys as seamless as possible to encourage participation at the highest levels.

The User Journey across both these platforms is hence much simplified and wholly seamless - so that participation in Webinars is as effortless as it can be.

A key part of the project was the process for rolling out additional Lyonsdown sites - where a lot of work went into defining the core templates, and imbuing them with enough flexibility to be fully married to both the original design concepts for teiss and the upcoming Business Reporter brand launch on Affino.

Design on this occasion did not originate from Affino, but was smartly adapted from references provided. The whole idea behind this process is to empower additional sites to he rolled out quickly. This involves duplicating the core brand structure - including site, CRM, workflows and overall design, and then stripping out the content and rapidly re-populating while adapting the design framework to match each brand's look and feel.

Key to such methodologies is a lot of due-diligence at the front end of the project, and a discipline to operate within fairly formalised frameworks - which are though flexible enough to accommodate all the key brand markers.

The result for Lyonsdown is a great brand migration to a solid media business platform which opens up a whole range of future possibilities, while delivering an excellent audience front-end experience, powerful management capabilities, with smart data and targeting throughout the audience CRM.