How Affino is quite a different kind of proposition to WordPress and CMS solutions in general

An Analogy

We often get asked to explain what makes the Affino Unified Digital Business Platform special and different when compared with something like WordPress. For the sake of brevity and ease of reference we usually jump to the standard automotive analogy of fully-loaded high end saloon vs kit car.

The kit car has thousands of optionable plugin parts made by all manner of companies, big and small. You've got dozens if not hundreds of options for most every conceivable part, and you can even machine your own parts. However, not all of these are to the same quality, and as they must, they plug into the system fairly superficially. A great analogy is the In-Car-Entertainment systems of old - where you commonly used to fit your own car stereo and speaker systems. Nowadays, nearly all cars come with a fully integrated stereo which is fully baked into the car's other electronic systems - meaning that music gets automatically paused or muted when a call comes in, or other essential activities, notifications or alerts need to take precedence such as GPS. You can try to go the old-school route of integrating a third-party ICE solution, but the installation and ongoing maintenance proves to be an expensive and tricky process, as different solutions update / upgrade at different times and more likely than not will be partially incompatible for a stretch or two along the process, and the parts manufacturers go out of business or discontinue their product lines - much like apps in an app store.

The inclusive characteristic is very much the core fundamental of the Affino platform - a fully holistic system where everything is seamlessly integrated at a core and pervasive level. Most importantly, everything in Affino is driven through its central and core 'business-brain' CRM component. So all Affino functionality behaves fully symbiotically with other elements of the system and routes all activities - contacts, interactions and transactions through the core of the system. Moreover, Affino has several business algorithms - automated processes and workflows built into the core of the system in order to help you run the solution to deepen engagement and improve conversion rates. It is a fully-fledged business solution, set up with the highest number of possible revenue streams available in a single solution.

There is always a time and place for solutions like WordPress, but they are in the main CMS-type solutions with some clever bolt-ons and plugins - like a store module for instance. For Affino, all of this is built-in to our solution by us, to the highest standards of integration, security and business flexibility. No other system gives you the same degree of process automation and seamless integration with smart business intelligence across the board.