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LEGO yet again underlines its credentials as the King of Licensing with superb new Stranger Things The Upside Down Set

DemogorgonLegoLicensing StrategyQuality ControlStranger ThingsThe Upside Down+-
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Just announced today and available right away for LEGO VIPs - the topsy-turvy Set of the Byers’ home features both the right-side-up and ’Upside Down’ versions of their house - which you can turn up either way - tree-side or creeper-side! You get 8 key character minifigs including Joyce and Will and the gang, a Demogorgon and Eleven of course - and you also get Chief Jim Hopper and his jeep/truck.

 

The concept and execution here are just superb - whoever thought this up deserves a proper pat on the back. I’m seriously considering this - even though I really don’t have space for it - but I’ll probably try to figure that out later.

 

All the key elements of the house featured in the show including the fairylights wall ouija board are present and correct in duplicate. This is one of those sets which is just perfect for both display and play - with details galore in every area. I feel Lego are going to sell a fair few of these! I also am not aware of that many companies that have quite this level of innovation and consistent high quality. There is lots of lazy and haphazard variable quality tat out their in the world - but none of it originates from Lego. In fact the only misstep Lego has done recently was the rather clunky James Bond Aston Martin - otherwise all the licensing tie-ins have typically been superb - and this is at the higher echelon of those!:


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Stefan Karlsson
Posted by Stefan Karlsson
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