Video Introduction to Support

WATCH VIDEO

Video Introduction to Training

WATCH VIDEO

ABOUT

BLOGS

INSIGHTS

Latest Event

Latest Case Study

SERVICES

Home

Blogs

Stefan's Naturally Aspirated Blog

The Ultimate Customer Experience Platform is one which seamlessly harnesses every Customer engagement, interaction and transaction

10 August 202122:00

Stefan Karlsson

Affino Unified Business PlatformAudience CRMcmsCRMCustomer Engagement PlatformCustomer Experience PlatformEnterprise StackEvents Awards & DirectoriesResourceSales & Marketing AutomationSpotlightSubscriptionsSubscriptions & Memberships+-

Sharelines

Seamless Connectivity is the core to a Successful Customer Experience

The Strongest Customer Experience Platforms have a fully connected Audience CRM at their core

How a Unified Business Platform with Seamless Connectivity delivers the Best Customer Experience

Customer Experience Platforms are all too often just a pivot on CMS or Customer Engagement Platforms, or Front-End Application Stacks even - where the CXP component is just one of several separate elements within a larger Hybrid Enterprise Stack. Whilst they do add some value, they also fall far short of a full service.

For many, a Customer Experience Platform is just a re-naming or re-branding of a core CMS which has some limited personalisation built in. But then needs to interact with lots of other separate systems and databases - transaction engines, sales CRMs, subscriptions platforms, events platforms and the like - to deliver the fully connected experience.

This leads to companies having to deploy a Hybrid Enterprise Stack, which takes a lot of work with high overheads - just to maintain basic, ordinary, and every-day interactions and to keep the various databases clean and de-duped.

"In fact for many digital teams - most of their work effort can go into just maintaining their environment and ecosystem - rather than being fully able to focus on how to capitalise on each arising opportunity."

Unified Business Platform

Central to a system like Affino's Unified Business Platform - is the premise that all parts are created equal - and seamlessly interconnected with each other right from the start. Where you have a core Audience CRM at the very heart of all activities - where it oversees and manages all - manually, dynamically, and automatically.

In deploying an Enterprise Stack - the sum of all its parts is invariably less than the whole - as it can introduce unwanted complexities and inertia - where all those virtual synapses should be firing off instantly but cannot. And yet you need to define exactly what the required inputs and outputs are - and then maintain that system and network of connections - it adds up to a great deal of overhead to deliver on the core service.

With Affino - it's like having everything seamlessly wired in - like one of those futuristic homes - where you can pretty much plug into anything anywhere and be directly connected to the core - seamlessly and automatically.

Empowerment and Productivity

Affino is very much geared around productivity - empowering small teams to achieve the impossible, and larger teams to take on the world.

Affino is a Customer Experience Platform for all the Staff, as well as the Targets, Prospects, Clients and Customers. The system is set up as a fully shared resource - which you can partition respectively by security assignment. It's a rare system though - where everyone can be singing from the same hymn sheet as such - while more typically other disparate systems tend to have more silo'd and departmental approaches.

"The ultimate connected system connects everyone with everything - actively and seamlessly. The ability to universally coordinate resources - leads to unprecedented operational efficiencies."

So the Ultimate Customer Experience Platform - is really about Ultimate customer satisfaction on both sides of the divide - and which cannot happen fully without a systems like Affino - where everything is continually and consistently connected from the ground up.

The Affino advantage is clear.

Next: 7 Shades of Marketing