Newsbrands Scotland's August Newsletter celebrates the success of Wyvex Media's West Coast Today Launch

It’s not the first time ’West Coast Today’ has been celebrated, as there have been a few articles already this year, including the Newsbrands Scotland one that this feature is based on, and one by InPublishing.

The team at Affino are also excited by the early success of the new unified West Coast Today brand - since we worked alongside the Wyvex team throughout that process, and West Coast Today launched on the Affino Unified Business SaaS.

We explored multiple approaches for evolving and innovating those local news brands with the Wyvex team, and it was agreed that the most effective way forward would be a unified portal for all the local news brands. The B2B and B2C magazine brands would then retain their own distinctive and independent presences.

West Coast Today combines all of Wyvex Media’s Newsprint publications into a single commercialised news and events portal - featuring the brands - The Oban Times, The Campbeltown Courier, The Lochaber Times, The Argyllshire Advertiser and The Arran Banner. 

Success is ever measured by numbers and statistics, and since West Coast Today went live at the end of January this year, it is averaging around 90,000 visitors each month, now with 12,745 registered users, and with 2,708 new registrations alone in June and July.

Former Wyvex Media Director Keith McIntyre shared the Newsbrands Scotland article on LinkedIn, which was great to see.

Wyvex Media’s Head of Online Content - Brian Hossack was quoted to have stated :

Brian further disclosed that everyone has been delighted by the impact and impressive growth that West Coast Today has achieved  in such a short period of time.

The Affino team congratulate Wyvex Media on their great choice of SaaS platform, and we look forward to continue building on the success of this enterprise. We of course wish everyone at Wyvex the best of luck for the future!

We’re in the process of writing up a case study for how West Coast Today came into being - and that will include all manner of insights on why the project succeeded so well!