InPublishing AI Special Highlights

Selected Excerpts from the AI Webinar

“The sweet spot right now is to use AI to leverage the existing media archives, and to add value to new content and experiences as they are being created.” (Using AI for new product development, by Markus Karlsson, CEO of Affino)

“Understanding what your drivers are, for example, cost saving vs revenue generation vs opening new markets, will help you focus on selecting the most valuable path forward, as well as give you the outcomes you want to measure success against.” (Generating ROI from AI, by Jennifer Schivas, CEO of 67 Bricks)

“The question for any personalisation project is: will this drive engagement over the longer term? (note: some formats may actually result in less time-on-page but more loyalty longer-term.) Select 2-3 metrics to track for any experiment to prove the value to the end user.” (Using AI for personalisation, by Aliya Itzkowitz, manager at FT Strategies)

“AI isn’t an out-of-the-box technology. It requires considerable input before and after going live. Each site has been a custom implementation. It is a very fluid and dynamic process.” (How we’re using AI at emap, by Robin Booth, managing director)

“We are employing generative AI across various areas: Images (for creating highly specific images when stock photos are unavailable), Marketing (we have developed an internal AI agent in Microsoft Teams (using OpenAI) that assists our marketers in crafting emails for events), Data (we utilise AI agents to enrich our datasets) and Translation (we utilise AI tools to translate text for sending marketing emails in various languages).” (How we’re using AI at William Reed, by John Barnes, chief digital officer)

“Stay iterative. Capabilities, tools, and use cases are changing and evolving all the time. As is the ecosystem in which publishers exist. Deciding on a 5-year strategy for GenAI use is pointless.” (How we’re using AI at Immediate Media, by Hannah Williams, MD, digital content)

“The ability to analyse entire archives of content across multiple formats opens up new opportunities, for example, turning print archives into digital text and video content which is good for SEO and content discoverability.” (Using AI for content discoverability, by Brian Alford, founder and CEO of Bright Sites)