Farmers Guardian Launches FG Rewards Loyalty Scheme using Affino's New Customer Loyalty Service

Store Credits can be transacted as ecommerce currency - which allows you to exchange your accumulated value of points for a number of different types of rewards - member privileges, digital assets and merchandising typically in these scenarios.

You would usually just rely entirely on Affino's Product Template and Catalogue Items - Ecommerce / Checkout System, to exchange Store Credits for those 'Products', while for the initial phase of FG Rewards each Product has been assigned to a Dynamic Form. Similar to how the Badges can be linked / connected with either a feature article or actual destination activity - the same is true of the Product Templates. We have a dedicated Rewards Design Element which frames the Rewards Products in the most optimal manner.

Multiple Approaches to Fulfilling Rewards

Farmers Guardian wanted to assert tighter manual control over the initial campaign - which means that the Store Credits are actually being exchanged for access to Reward Claim Forms (Dynamic Forms). So if you have the appropriate points tally, you can access and fill in a Reward request - which will be manually actioned and will result in said admin staffer forwarding the reward to you in one way or another.

In using Dynamic Forms - combining them with targeted Conversion Events on those forms has two purposes - to track who claimed each reward - those can then automatically populate a separate Rewards Claim or Target List. Secondly the Conversion Events deduct the appropriate value of Store Credits from the members's accumulated total - to the value of the reward claimed.

When using solely Catalogue Items - this process is fully automated as part of Affino's Ecommerce transactions.

One more aspect of the Rewards is that Affino let's users know "You need XX points (You only have X points available)" when trying to access a Reward you don't have enough points for. The prompt text is controlled by a Text Item and 'Number of Store Credits Required' setting applied on each Catalogue item.

In our above visual we can see that one of the Reward Cells is highlighted in Yellow. For that particular Reward the 'Number of Store Credits Required' showcasing how you can mix calls to action in with the rewards.