Affino 8.0.33 - the Marketing Services Automation Update Visual Guide

Each campaign has a dashboard for all the components of their campaign. These can be as simple as one Ad Creative, or as advanced as incorporating ads, content, messages, activities and lead generation. Only the Key Stats, navigation tabs and relevant downloads are presented for each campaign, keeping them tightly focused.

The Client Campaign looks great on all devices, as well as in in light and dark modes.

Client Ad Campaigns present the key data in an easily downloadable format. When the export is run the user gets an email once the export is ready and is able to download it from the Download tab on the campaign.

Clients have rapid access to the engagement on their message campaigns, including key campaign engagement and conversion stats. Simply select a message campaign and Affino auto-populates all the creatives and their associated stats as well.

The single most requested feature with the introduction of the Analysis Dashboard has been for segmentation. This release sees the introduction of advanced segmentation by a number of key criteria: Member Types, Security Groups, Interests (Topics) and Contact Lists. All dashboard indicators reflect the exact segment you're focused on for a powerful deep-dive on your audience engagement.

Once you set up each segment, the initial data is populated over a 24 hour period. Affino can populate the segment data going back thirty days right from the outset, so you have quick access to the in-depth behaviour of your audience segments. It is why we recommend you always set aside two segments (out of the ten available for each zone) for these rapid audience drill-downs.

We completely reimagined and rebuilt the client-side self service publishing interface. It is now far more scalable, with its own dedicated personalised content searches, client facing editorial workflows, and more advanced control over exactly what your community is posting.

The self service editorial inbox is fully integrated with the regular publishing moderation inbox, so will fit seamlessly into existing editorial processes.

Affino has added two factor authentication supporting both email and SMS confirmation when logging in to sites, for that extra level of security.

The user experience is simple and effective, with validation required for each browser.

Affino supports a dedicated authentication mobile phone number dialogue, which is distinct from the contact mobile phone number capture, meaning that these numbers are purely available for authentication.