Affino will be at this year's PPA Festival once again - on April 25th, and leading a Roundtable on Marketing Services Automation

Join in with Affino on the 25th of April at The Brewery, where the PPA Festival 2023 will deliver an essential agenda - giving you the tools to drive innovation and deliver success within your business. The event will showcase content spanning four stages with best-in-class speakers who are defining this industry.

The agenda is tailored to all those involved with content, marketing, product, sales, people, creative, data, audience growth, events, audio, web, apps, video, print, and more, from consumer, b2b, small, large, and digital publishing businesses. 

Attended by over 500 publishing professionals in consumer magazine and business media, this is the event of the year not to be missed!

The programme starts at 08:35 am - with a Welcome Address at 09:00. And compared to previous years the ’People’ category has been dropped - where there are now 4 main focus streams - Together, Audience, Content and Product.

Closing Remarks are at 16:55 pm, and there is a Drinks Reception for Networking - running from 17:00 to closing at 19:00.

The most important hour runs from 12:40 pm - 13:25 pm - when our CEO Markus Karlsson will be conducting the following Roundtable :

"Automating Marketing Services : The Key to Profitability"

Many media businesses are finding that marketing services are one of the three key growth revenue streams, alongside events and subscriptions.

Scaling them profitably is a key challenge when using multiple technologies, teams, and vendors to provide the service. What is needed is very tight integration, or a unified platform, encompassing as much automation as possible.

• Join this roundtable to find out more about Key Marketing Services Automations, including:
• Automated campaign data capture and aggregation
• Automated self service client campaign dashboards with easy downloading of results
• Giving clients unprecedented access to tailored near-real-time Campaign Stats, all with downloadable output
• Automatically presenting data as Business Intelligence
• Minimal manual intervention (and staffing) throughout

We hope to see as many of you PPA Members as can make it to the Festival. These are always interesting and erudite events, and we look forward to playing our part as usual!