Texere leverages Affino's powerful Marketing Services Automation for its New Optometrist and ID Transmission brand sites

When Texere first came to Affino there was much about its digital portfolio that was already exemplary - great looking clean sites which performed well, strong brands targeting well defined audiences and market segments, and excellent content. 

Affino SaaS’s ability to not only deliver the entire customer experience on the front end, but to couple that with powerful data capture abilities, with smart real-time insights, and self service client campaign dashboards added much needed actionable insight. 

Those essential functions are further backed up by the Affino team’s commitment to delivering strong innovation-based commercial outcomes for Texere and its commercial partners.

Taxere were looking for a capable and agile partner to work with them to help take their business forward. Where the principal business model for those sites / digital portfolio was in the area of Marketing Services, and Lead Generation in particular. Affino’s rapid evolution and responsiveness were also a key factor in the selection process.

The Affino SaaS Platform and Team had everything that Texere were missing out on for their portfolio - in particularly the ability to really be able to maximise the outcomes for those Marketing Services - via more comprehensive Data Capture, and Insight and Real-time Stats.

The newly introduced Affino Client Campaign Dashboard provides Texere, and for that matter - all brand owners on Affino, with the ability to quickly set up campaigns with minimal ongoing overheads and full client self-service for analytics and data downloads.